Posts Tagged ‘expert economy’

It’s why a lot of people have signed up to our news list.

And we’re happy to share tips and advice on this blog and give away free guides.

But nothing beats a bit of real life learning, and the ability to ask – how does this work for my business? Will this plan fly?

So we’ve organised a Secret Agent School course:

Marketing for Beginners
Tuesday 29 May 2012 10am – 4pm
http://www.secretagentmarketing.com/pages/secret-agent-school.html (more…)

Who made you the bloomin’ expert?

Posted: February 21, 2012 by secretagentmarketing in Marketing tips
Tags: , ,

My name’s Pete, and I’m an expert.

I’m hired to write positive news stories about businesses like yours, and when those articles appear in the press my clients look at me with a combination of admiration and stunned disbelief.

To me, of course, it’s easy: ask questions, write answers in notebook, craft answers into sparkling editorial copy, send to newspapers, bask in glory on my blog, Facebook, LinkedIn and Twitter.

Ask me to put up a shelf, though… actually, don’t. I didn’t say I was an expert in everything.

Now I’d like to share my expertise with you:

You can promote your own expertise to raise your profile, build your credibility and, ultimately, win you new business. (more…)