Be positive in your marketing

Negative marketing rarely works. To use a negative message you really have to know your stuff – be an expert in the rules to break them.

I had a conversation today with a friend who was organising a flash mob to inspire people to be more proactive about climate change.

She wants to use the event to engage with people on a one-to-one basis (or: ‘go out and talk to people’) on what more they could do to have a positive effect on the environment because, she said ‘it’s fixable.’

This kind of positivity is so important. Not just for climate change, but for any form of communication.

Become great at your own marketing

It’s why a lot of people have signed up to our news list.

And we’re happy to share tips and advice on this blog and give away free guides.

But nothing beats a bit of real life learning, and the ability to ask – how does this work for my business? Will this plan fly?

So we’ve organised a Secret Agent School course:

Marketing for Beginners
Tuesday 29 May 2012 10am – 4pm
http://www.secretagentmarketing.com/pages/secret-agent-school.html

Who made you the bloomin’ expert?

My name’s Pete, and I’m an expert.

I’m hired to write positive news stories about businesses like yours, and when those articles appear in the press my clients look at me with a combination of admiration and stunned disbelief.

To me, of course, it’s easy: ask questions, write answers in notebook, craft answers into sparkling editorial copy, send to newspapers, bask in glory on my blog, Facebook, LinkedIn and Twitter.

Ask me to put up a shelf, though… actually, don’t. I didn’t say I was an expert in everything.

Now I’d like to share my expertise with you:

You can promote your own expertise to raise your profile, build your credibility and, ultimately, win you new business.