Art text can often leave audiences scratching their heads and wondering what the blazes they mean.
The Independent ran an article (Why it’s time for galleries to drop the jargon) a couple of weeks ago about tongue-twisting but often repetitively impenetrable language used by galleries, from the exhibition-on-cafe-walls to the power houses of the Tate.
This is something I’ve been banging on about, well, since I started marketing for theatres and art centres. The worst offenders seem to be contemporary art and dance, probably because they are trying to put into words what is indescribable through verbal language – we are to be interpreted, enjoyed and challenged through the medium of art or movement.
And often because the copy is written before the exhibition or dance piece is even created… (more…)