Marcus Lilley of FutrSocial

Secret Agent Marketing have teamed up with FutrSocial to offer a series of free workshops aims to give Wiltshire businesses and organisations a better understanding of social media.

The informal courses will be led by social media entrepreneur Marcus Lilley (that’s him above) whose Marlborough-based firm, FutrSocial, helps people across the UK get to grips with an ever-changing array of communications technology.

The sessions are aimed at people who are using the basics of social media, and want to improve their skills. Read the rest of this entry »

Think before you post

Posted: March 1, 2013 by secretagentmarketing in Marketing tips
Tags: , , , , , , ,

When I came into journalism in 1992, the local newspaper industry was just about dragging itself into the electronic age, with a clunky PC on most desks.

Back then, the line between journalists and audience was clear: we reported; you read, watched or listened.

But in the digital age, that line has become blurred. Read the rest of this entry »

the 20 foot sculpture

Charity by Damien Hirst.
Photo: Louisa Davison

Art text can often leave audiences scratching their heads and wondering what the blazes they mean.

The Independent ran an article (Why it’s time for galleries to drop the jargon) a couple of weeks ago about tongue-twisting but often repetitively impenetrable language used by galleries, from the exhibition-on-cafe-walls to the power houses of the Tate.

This is something I’ve been banging on about, well, since I started marketing for theatres and art centres. The worst offenders seem to be contemporary art and dance, probably because they are trying to put into words what is indescribable through verbal language – we are to be interpreted, enjoyed and challenged through the medium of art or movement.

And often because the copy is written before the exhibition or dance piece is even created… Read the rest of this entry »

Spend Valentine’s Day with Agent Pete! In a hotel room!

Chocolates

In a recent, possibly rigged, and probably fictitious survey over 90 percent of the world’s women said they’d rather spend Valentine’s Day with Secret Agent Marketing’s dashing PR executive Agent Pete than any other man on the planet.

That’s a tall order, but there is hope. Someone has had the forethought to book a conference suite in Swindon and put out a couple of hundred chairs, to give as many girls (and boys) as possible the opportunity to spend the official day of romance with the heartthrob.

Agent Pete will be one of the keynote speakers at Swindon Chamber of Commerce’s first Sales & Marketing Forum. He’ll be sharing his thoughts on PR, and telling delegates: “Don’t Look a Gift Horse Burger in the Mouth.” Read the rest of this entry »

crackerwww.freedigitalphotos.netWe’re pleased to announce that we’re holding our first ever Seasonal Sale, with up to 50 percent off our marketing services.

The end of the year is a good time to celebrate your achievements, and plan ahead for success in the following year.

To get your business off to a flying start in 2013, we have three great (but time-limited) offers.

Your bargains must be bagged by December 21, and and they come with an expiry date too, so book today! Read the rest of this entry »

Be positive!Negative marketing rarely works. To use a negative message you really have to know your stuff – be an expert in the rules to break them.

I had a conversation today with a friend who was organising a flash mob to inspire people to be more proactive about climate change.

She wants to use the event to engage with people on a one-to-one basis (or: ‘go out and talk to people’) on what more they could do to have a positive effect on the environment because, she said ‘it’s fixable.’

This kind of positivity is so important. Not just for climate change, but for any form of communication. Read the rest of this entry »

Secrets of the marketing world blown

Posted: September 6, 2012 by secretagentmarketing in Company news, Marketing tips, Secret Agent School

Agents Pete and Louisa

Agents Pete and Louisa from Secret Agent Marketing

The secrets of the marketing world will be blown as industry experts and Wiltshire Business Support Service join forces to help small businesses get to grips with their own marketing.

Marketing for Beginners will explain how marketing is more than just newspaper ads and glossy brochures; and how marketing should be a business investment, not an expense

Peter and Louisa Davison from Secret Agent Marketing will help attendees to work out who their customers are, how to speak their language, and how to give them what they need.

Louisa said: “The workshop will be super-practical, and each delegate will leave with a basic realistic, workable marketing plan, while peer-to-peer learning will allow attendees to try out their ideas on other workshop delegates.”

Peter said: “We´re delighted to have been invited to join forces with Wiltshire Business Support Service. Together, we can offer the wealth of our experience and an incredibly low cost to small businesses and start-ups.

This workshop will be held on Tuesday, September 18, from 10am to 4pm at Wessex Chambers of Commerce, Pentagon House, 52 Castle Street, Trowbridge, Wiltshire, BA14 8AU.

Attendance costs £80 and each business will leave with a basic marketing plan.

Wiltshire Business Support Service exists to provide business owners with real, practical help and support. Funded by Wiltshire Council, the service is the ultimate advice and networking resource for anyone starting up or running a small business. All advice is free, confidential and impartial.

For more information, or to book a place, log on to www.wessexchambers.org.uk/events

Help your favourite good cause win £1,000

Posted: September 6, 2012 by secretagentmarketing in Client news, Company news

Over the summer we’ve been working with Budgens of Marlborough – who are bringing a new convenience store and petrol station to the business park – to promote their arrival.

As we’re both community-minded companies, Secret Agent Marketing persuaded the convenience store to give £6,000 to organisations and good causes in the town. They’ve had heaps of media coverage as a result and started to build quite a following on Facebook.

Log on to their Facebook page at www.facebook.com/BudgensMarlborough before Monday (September 10th) and you can vote for your favourite community organisation or good cause.

The grand finale of the Community Giveaway will be held at The Theatre on the Hill on Thursday, September 27, and tickets will be available through the Facebook page from Saturday.

The convenience store, subway outlet and forecourt are on schedule to open on Thursday, October 18.

Post by Louisa Davison, Secret Agent Marketing

Girls and boys battle it out at ParkShare.net

Posted: September 6, 2012 by secretagentmarketing in Client news
It's Boys vs Girls at www.ParkShare.net

It’s Boys vs Girls at http://www.ParkShare.net

In client news, ParkShare.net is a brilliant new way of connecting people with empty driveways or garages and people who need to park a car, and would rather not use an expensive Pay and Display car park.

Homeowners can advertise their parking space, which can be rented by a commuter. Registration at www.ParkShare.net is free for both homeowners and drivers – and ParkShare only takes its commission when a financial deal is struck.

And the firm behind the website hopes many people will come to reciprocal arrangements. “I’d like to see a commuter cutting the grass or clearing the gutters of an elderly homeowner in exchange for a parking space, even if it means I don’t earn commission from the deal,” says community-minded founder Martin Houlden.

Well, community-minded he may be, but he’s not adverse to a good old-fashioned ‘who’s best at driving – boys or girls?’ argument. So anyone logging on to ParkShare’s Facebook page at www.facebook.com/Parkshare can take part in an online parking competition.

Warning: it’s highly addictive, and not as easy at it looks! And for the record, Agent Louisa is a far better real-life car parker than Agent Pete, especially when reversing into a gap.

Happy anniversary, Agent Pete

Posted: September 6, 2012 by secretagentmarketing in Company news
Cub reporter Peter Davison, on the beat with Marlborough Police

Cub reporter Peter Davison, on the beat with Marlborough Police

Our press and PR expert Agent Pete celebrated 20 years in newspaper journalism this week.

Although he doesn’t look old enough to have been doing anything for 20 years, we can assure you that he started poking his nose into other people’s business with the Marlborough Times way back in 1992. The paper has since folded, but that was not his fault.

He is now a co-proprietor of www.MarlboroughNewsOnline.co.uk, England’s only co-operatively owned and managed local newspaper.